Typography is the process of arranging a sort in an enjoyable manner to be able to relay a note. A typographer is an experienced artist that has specialized when you look at the selection and arrangement of type images. Text on a page/ pages or perhaps in a book is described in graphical design as Typefaces or Fonts. A typeface or font is a particular model of one collection of letters, numbers and punctuation marks.
You can find a huge selection of typefaces with various sizes, variations, and characteristics e.g. italics, bold, heavy, regular, narrow, rounded, display, compressed, light, condensed, extended etc. A number of the typefaces quickly draw the attention of onlookers for their boldness while some express the impression of movement and instability. The graphic artist needs to understand the distinctive top features of all of the typefaces before they can effectively select the the best option one for the execution of a certain product.
The selection of type for Graphic Communication is founded on factors including the style of information, the goal audience, legibility, readability, and appropriateness.
1. The type of information
This is the style of message that is to be relayed to your audience. This might be health problems, religious issues, political issues, etc. The graphic artist must know the information to be delivered making sure that he selects the appropriate font that can best carry the message to the general public. For instance, billboards, banners etc. hinged over the major streets must carry heavy, display or extra bold fonts for legibility and readability.
2. The target audience
This is the people the message is usually to be sent. The graphic artist has to know the sex, a long time, tastes or choices, cultural background and location to ensure that he would choose the typeface and type size that may effectively send the message. For instance, if the graphic artist is selecting a typeface for a novel for nursery pupil, he will never find the script, italic or serif type. This is because it might probably not be legible towards the children who are now learning the letters of the alphabets. The most effective selection of typeface should be a sans serif typeface which will be bold with a type measurements of about 18-20 points. This choice will be definitely different if the target audience were adults or teenagers.
3. Legibility
This relates to how easy the typeface to be selected is visible and recognized far away. This would be extremely important towards the graphic artist because the main objective of our work is to communicate effectively to the people. Therefore, before he selects a certain kind of typeface he should ask himself this important question: 'Will my targeted audience manage to see and understand the message I am sending for them easily?' If the selected font style answers it correctly when you look at the affirmative then the choice is good.
4. Readability
This deals with how easy the prospective audience can combine the letters of this type into meaningful words and sentences along with trying to decipher the content. Readability concerns itself with how fast the onlooker reads and digests the message portrayed by the graphic artist. It appears to be during the unity created by the combination of this individual letters into communicable symbols. The graphic artist must select a type that is easily readable.
5. Appropriateness
This is the way well the selected typeface harmonizes using the message to be conveyed to the average man or woman. The selected type must also be appropriate to the preferences regarding the targeted audience.
